Curated Resource ( ? )

Publishers are using their newsletters as labs for new offerings

Like media , enewsletter
Curated: 22/11/2016 from digiday.com/publishers/publishers-use-newsletters-fine-tune-offerings/
Publishers are using their newsletters as labs for new offerings

my notes ( ? )

Today, the newsletter is a petri dish, where audience-development teams tinker .... Publishers that treated email as its own animal saw benefits including massive boosts in traffic and upticks in digital subscribers...

subscribers are disproportionately loyal ... an ideal group to test ideas on

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The above notes were curated from the full post digiday.com/publishers/publishers-use-newsletters-fine-tune-offerings/.

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