NYT digital innovation report: What Brands Can Learn

"there are themes that may be more broadly applicable than scanning the headlines might make you believe.... ... report defines audience development as "the work of expanding our loyal and engaged audience," ... While this is a central role for the newsroom, audience development is the responsibility of every individual... ... another important concept of discovery: packaging. By bundling stories together in magazines or boards, ... provide value by making the process of discovery that much easier... Personalization is an opportunity ... showing [readers] a suggested article based on what they just read, localized stories or offers based on their IP address, ... giving them a chance to follow the stories, authors or feeds of the content they care about... ... realized that they need to invest more in some of the guts of the operations: the tagging and structuring of data... ... teams dedicated to promotion inside their newsrooms ... fluent in social media ... to promote their own work and mine traffic numbers to look for best practices. and much more ... - What Brands Can Learn from the Bombshell New York Times Innovation Report | Scott Monty