Neil deGrasse Tyson explains how to make anything accessible to anyone — Quartz

The key to success, he says, is meeting your audience where they are. If you can relate to them, you can make them excited about anything... the people who are actively hostile to science. They pose the greatest challenge. But I’m not waking up saying ‘How can I get these people?’ I’m just offering what I do... My radio show, StarTalk probably ... my main guest... someone huge from pop culture.... I talk to them about all the ways science may have touched their lives... If you’re a fan of [the guest’s] ... you’re going to hear someone you’re a fan of talk about science...
The educator who says ‘Oh, these people just don’t have an interest in learning’ should just be fired on the spot. A real educator will try to understand what the receptors look like in every individual