Curated Resource ( ? )

How the psychology of co-creation hooks customers - The Startup - Medium

How the psychology of co-creation hooks customers - The Startup - Medium

my notes ( ? )

Co-creation means involving customers in the process of making or designing your experience.... a behavioral science principle known as the IKEA Effect... people attribute more value to products they’ve helped create... brands that use co-creation methods “are outperforming the competition without outspending them...

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The above notes were curated from the full post medium.com/swlh/how-the-psychology-of-co-creation-hooks-customers-330570f115.

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