How The New York Times gets a 70 percent open rate on its newsletters

The New York Times has caught the newsletter fever.... a total of 33.... Whereas its past newsletters tended to be extensions of its newspaper sections, its newer launches like Booming, NYT Living and Well encompass broader themes... The Times also is going in the niche direction, too... E-newsletters have had a resurgence in popularity lately as an answer to the endless stream of news people get from their social media streams...moving away from RSS feed-styled newsletters to human-written ones. - How The New York Times gets a 70 percent open rate on its newsletters