"effective disinformation campaigns are often built around a true or plausible core... existing biases, divisions and inconsistencies in a targeted group ... often employ “unwitting agents” to spread their content ... a single disinformation campaign may have a specific objective ... [but] pervasive disinformation works at a more profound level to undermine democratic societies... "
Distinguishing disinfo difficult: intent hard to infer when source unknown; people often believe false information, creating sincerity; unintentional misinfo can be deliberately amplified. "Definitions and distinctions get messy, fast" - eg Plandemic: misinformation or disinformation? ... Mikovits and her collaborators had several objectives ... financial, political and reputational
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