Relevant Overviews
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
theconversation.com
A common intuition is that the main goal of science communication is to present facts; once people encounter those facts, they will think and behave accordingly....in reality, just knowing facts doesn’t necessarily guarantee that one’s opinions and behaviors will be consistent with them... Convincing people that scientific evidence has merit and …
nautil.us
The brain ... is an “inference generating organ.” ... predictive coding, according to which perceptions are driven by your own brain and corrected by input from the world... When “the sensory information ... does not match your prediction... you either change your prediction—or you change the sensory information that you receive.” We form our bel…