Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
atavist.com
We are a growing community of tens of thousands of creators with tens of millions of readers. Among us are world-class publications like The Daily Dot and The California Sunday Magazine, professionals, educators, and people with stories or ideas worth shaping. We believe digital storytelling is a craft. The ability to design and share your idea yo…
medium.com
A bunch of useful tools for telling stories, with examples. - How They Did It — Part I — Medium