Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
mediacloud.org
Media Cloud... is an open source, open data platform that allows researchers to answer complex quantitative and qualitative questions about the content of online media... by collecting and analyzing the news stream of tens of thousands of online sources.... academic researchers, journalism critics, policy advocates, media scholars, and others c…
www.niemanlab.org
"With Hive, a developer can create assignments for users, define what they need to do, and keep track of their progress in helping to solve problems. " - The New York Times R&D Lab releases Hive, an open-source crowdsourcing tool » Nieman Journalism Lab