Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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Relevant resources
fivethirtyeight.com
The seminal launch 538 launch post: "... while the first two steps of the process (collecting and organizing information in the form of news stories) are thought to fall within the province of “objective” journalism, explanatory journalism is sometimes placed in the category of “opinion journalism.” ... [which] doesn’t seem to abide by the standa…
mashable.com
A tour of upcoming innovations in "Explanatory journalism... will play a larger role in the digital media landscape ..." illustrate a wider trend: “... content-centric start-ups getting funded. ... web and mobile publishing platforms still present new opportunities for new entrance, new publishers, new journalists, new publications...” - 'FiveTh…