Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
we’ve seen a steady increase in the number of journalists experimenting with immersive storytelling to tell important stories in new ways... Journalism 360, an initiative to build a network of journalists willing to tackle those challenges and share what they’re learning. With this effort, we’re looking to support experiments, provide training wor…
www.journalism.co.uk
David and Petros were there to conduct the FT’s first experiment with livestreaming 360-degree video... we failed to produce a watchable live stream... we learnt eight specific lessons for next time: