Native ads are still very confusing to many readers, a new survey suggests
www.niemanlab.org

Forty-four percent of people shown a native ad couldn’t correctly identify the company that had paid for it... 54% ... indicated that they had felt deceived by native advertising before. And 77% ... didn’t even identify native ads as “advertising... I guess they co-created it, so I guess maybe that’s not an ad.”

Consumers Can't Tell Native Ads From Editorial Content
www.mediapost.com
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Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College ... only 17 out of 242 subjects -- under 8% -- were able to identify native advertising as a paid marketing message in this experiment... Just 18.3% identified native ads as paid messages in the secon…

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