Native ads are still very confusing to many readers, a new survey suggests

Forty-four percent of people shown a native ad couldn’t correctly identify the company that had paid for it... 54% ... indicated that they had felt deceived by native advertising before. And 77% ... didn’t even identify native ads as “advertising... I guess they co-created it, so I guess maybe that’s not an ad.”

Consumers Can't Tell Native Ads From Editorial Content
Card image

Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College ... only 17 out of 242 subjects -- under 8% -- were able to identify native advertising as a paid marketing message in this experiment... Just 18.3% identified native ads as paid messages in the secon…


Cookies disclaimer saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree