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Native Advertising: Another False Messiah? – Whither news? – Medium
medium.com
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MediaRadar said the average renewal rate for sponsor content this year is 21 percent.... Polar recently described renewal rates as “weak,”... We give the advertisers what our standards and ethics forever forbade — confusing our readers about the source of content — and then the advertisers wake up and say, ‘Well, that was fun. But we’re bored with…

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Like media, native advertising, jeff jarvis
02/09/2016

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