Curated Resource ( ? )
White paper: sponsored content and native advertising in news
my notes ( ? )
"... It goes by many other pseudonyms — “native advertising,” “content marketing” — but the basic value proposition in most cases is the same. Publishers work with sponsors to create content that is “native” to the particular platform (in some cases looking very similar to editorial content) and is more engaging than display advertising....
This white paper distills their best wisdom about sponsored content’s definitions and business models, standards and processes, metrics, and the nature of its promises and challenges."
- The rise of sponsored content and native advertising in news
Read the Full Post
The above notes were curated from the full post www.americanpressinstitute.org/publications/reports/white-papers/understanding-rise-sponsored-content/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=341582e014-Need_to_Know_September_16_20149_16_2014&utm_medium=email&utm_term=0_e3bf78af04-341582e014-45795445.Related reading
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