What to Remember When the Trump Comeback Begins

Trump’s ability to avoid the political immolation that usually follows overt displays of racism, sexism, pathological dishonesty, or gross incompetence from a presidential candidate has led to a common refrain among political types: “Nothing matters.”...
I’ve always found this reply to be a bit silly and overstated... a few political truths that have not been upended during this uniquely bizarre election:
1. Campaigning still works.
2. Making an argument against your opponent still works.
3. Laying out an optimistic vision for the future still works.
4. A successful convention with compelling speakers and great speeches can still persuade and inspire voters who are on the fence, or haven’t yet made up their minds.