Curated Resource ( ? )

What makes clickbait clickbait?

What makes clickbait clickbait?

my notes ( ? )

"the point of any headline is to draw readers into a story. Rather, what makes clickbait clickbait is the letdown you feel when the story doesn’t deliver on the headline’s promise.... these cynical ploys are partly a product of an online-media business model that revolves around page-views and banner ads.... BuzzFeed and Vice are in the vanguard of media companies that are looking ... to a different business model based on “native advertising” that is designed to be as attractive to readers as the editorial content whose form it mimics." - BuzzFeed clickbait? What Jon Stewart gets wrong about Internet headlines.

Read the Full Post

The above notes were curated from the full post www.slate.com/blogs/future_tense/2014/11/06/buzzfeed_clickbait_what_jon_stewart_gets_wrong_about_internet_headlines.html?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=809727363a-Need_to_Know_November_7_201411_7_2014&utm_medium=email&utm_term=0_e3bf78af04-809727363a-45795445.

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