The UUP and how *not* to do it

There are good examples of good practice in political communications, and there are bad examples. Yesterday’s performance by the UUP was the absolutely perfect representation of the bad examples. In fact, the UUP contrived to oppose banning sectarian chants at football matches, and then its Health Minister managed to find a more pressing engagement than discussion of the Autism Bill. Now, it is just about possible that Ulster Unionists privately had some reservations about the exact wording of the relevant bills. However, the public at large sees only: “sectarian party doesn’t care about autistic children“.