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The purity spiral - spiked

The purity spiral - spiked

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a social dynamic in which it becomes more beneficial to hold those views than not. It’s the feedback mechanism by which people are punished for expressing any kind of nuance, doubt or divergence... moral outbidding, unchecked, that corrodes a group from within...

the vanity of small differences, and the punishing of people for the most minor transgressions... ‘preference falsification’... expressing a preference different to your true preference, because you think it is more socially acceptable...conformity is crucial to these policed communities... because ‘people can coordinate around minor differences’...

McCarthyism was stopped through congressional investigations. Social media doesn’t yet have those circuit-breakers in place...

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See also: Online Community Management , Psychology , Social Web , Politics

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