Thank god for adblocking

Thank god for ad blocking... the handwringing and number-crunching over its impact on digital revenues...will change the conversation about revenue models for media companies.
Newsrooms now regularly produce interactive and data-driven stories, launch podcasts, and experiment with new, structured formats... Longform storytelling is in a serious golden age, email newsletters are better than ever, and short- and long-form video is booming. Distributed content has encouraged new ways of telling stories, too, with journalists crafting content for Snapchat Discover, building Twitter bots, Instagramming photo essays, and chatting with users about elections and disasters on WhatsApp. ...
But as we’ve poured resources and heart into editorial innovations like these, we haven’t yet seen similarly ambitious innovations in how we earn revenue from these things... we’ve been asking: What kinds of ads would work well in this new format?...
Revenue models need to undergo a similar transformation. Advertising and sponsorships are no longer the only ways we can capture the value of our reporting
- Thank god for adblocking » Nieman Journalism Lab