Superhuman: What can AI do in 30 minutes?

"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".

Key prompts, first with Bing, as it's online:

• "Look up the business simulation market. Look up Wharton Interactive's Saturn Parable
• Pretend you are marketing genius. We are going to launch the Saturn Parable. You should give me a document that oulines an email marketing campaign and a single webpage to promote the game.
• Outline the webpage and what text and graphics it uses, you do not need to create the webpage, but do give me the text ...

Then to "GPT-4, to actually build the website... You are an expert site designer. You are creating the launch announcement page for the Saturn Parable, outlined below. create the following webpage. Make it an HTML page that I can run on my computer. List any additional assets I will need to make it work and where to put them.".

The resulting site called for a hero image, so after asking ChatGPT what that was, "I turned to ... MidJourney... “mba students in futuristic space-like setting, Saturn overhead".

Bing for social media. "Can you write me the social media campaign I need to promote this using the Wharton accounts on social?... Show me some examples of posts?"

Finally, for a video, "I asked Bing for a script, used ElevenLabs to create a realistic voice, and D-id to turn it into a video. You can see it here! "

All in 30 minutes. And with ChatGPT's plugins, "I could have actually asked ChatGPT-4 to run the email campaign for me".