Curated Resource ( ? )
Peak content: The collapse of the attention economy
Curated:
05/01/2016 from
www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economy
my notes ( ? )
Peak Content, the point at which this glut of things to read, watch and listen to becomes completely unsustainable. There hasn’t been enough ad revenue to sustain it for years ... 2016 will mark the beginning of a shake out...
winning ad dollars is becoming more of a zero-sum game, and the winners appear to be the mobile-first digital advertisers like Facebook, Twitter, and Google.
"Instead of spending a long time and a lot of money in a big attempt at something new, you spend a little bit of money on a small-scale experiment, and you build in small steps."
winning ad dollars is becoming more of a zero-sum game, and the winners appear to be the mobile-first digital advertisers like Facebook, Twitter, and Google.
"Instead of spending a long time and a lot of money in a big attempt at something new, you spend a little bit of money on a small-scale experiment, and you build in small steps."
Read the Full Post
The above notes were curated from the full post www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economy.Related reading
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