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Our experiment into how voters think shows that they go with their guts

Our experiment into how voters think shows that they go with their guts

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my team and I studied how people use different information when it comes to voting... presented voters with ... “Public information” was seen by everyone and referred to as “expert”. “Private information” was given to individuals and referred to “personal opinion”... with a probability of it being correct,...
They followed their personal information when it made no sense to do so. Around 55% of participants voted on personal information, against expert information, when only around 10% should have done so... Even when voters had private information that we deemed borderline useless – where the probability of it being correct was about 50% – they still followed this private advice, ignoring public, expert options.

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