No One is Reading Your PDFs!

Seems incredible to me, over 15 years after first setting out thematically organised, 'web first, print maybe' publishing strategies for the EC, that so many organisations are still defaulting to PDFs online. "a recent World Bank report on the consumption and distribution of their reports ... confirms ... that many PDFs are never downloaded. Some not even once..." The article includes a lot of useful links to innovative longform alternatives to PDFs, from Snowfall to flipbooks to complete HTML productions. But as the article points out, the most interesting ideas will remain experiments while the publishes themselves remain in the 19th century: "policy-driven organizations ... need to demand that digital outputs are not funded as small add-ons, but as primary strategic outputs of the program." - Dear Think Tanks: No One is Reading Your PDF Report : Forum One