Curated Resource ( ? )

How to Tell a Great Story

How to Tell a Great Story

my notes ( ? )

“Facts and figures and all the rational things that we think are important ... don’t stick in our minds at all ... stories create “sticky” memories by attaching emotions to things that happen. ... Here’s how to use storytelling to your benefit." Actually pretty basic and theoretical - looking at examples is better - but the key principles here are worth keeping in mind. - How to Tell a Great Story - Carolyn O'Hara - Harvard Business Review

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The above notes were curated from the full post blogs.hbr.org/2014/07/how-to-tell-a-great-story/.

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See also: Content Strategy , Communications Tactics

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