Curated Resource ( ? )

How sponsored content drives more than 60 percent of The Atlantic’s ad revenue - Digiday

Like media , native advertising , atlantic
Curated: 29/03/2016 from digiday.com/publishers/sponsored-content-drives-60-percent-atlantics-ad-revenue/
How sponsored content drives more than 60 percent of The Atlantic’s ad revenue - Digiday

my notes ( ? )

For The Atlantic, sponsored content has proved better ROI than other ad formats. Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015... a spectrum of native ads, from video to infographics to text-based editorial pieces

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