Curated Resource ( ? )

How native advertising screws media brands

Like native advertising
Curated: 21/07/2014 from buzzmachine.com/2014/07/18/silver-bullets/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=7a860d22fd-Need_to_Know_July_21_20147_21_2014&utm_medium=email&utm_term=0_e3bf78af04-7a860d22fd-45795445
How native advertising screws media brands

my notes ( ? )

"I’ve long said that if you have to put a link next to a label saying “what’s this?” then the label clearly isn’t clear enough. ... when I see a link to Forbes on Twitter, I don’t know whether it is going to take me to (1) the good work of a Forbes journalists, (2) the good work of a Forbes contributor, (3) the bad work of one of many Forbes contributors, or (4) the paid and wordy shilling of a Forbes advertiser..." - No silver bullets — BuzzMachine

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The above notes were curated from the full post buzzmachine.com/2014/07/18/silver-bullets/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=7a860d22fd-Need_to_Know_July_21_20147_21_2014&utm_medium=email&utm_term=0_e3bf78af04-7a860d22fd-45795445.

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