Curated Resource ( ? )

How I Launch Profitable Online Courses In Just 5 Days

my notes ( ? )

"A winning course idea is never about a topic — it’s about a problem that needs to be solved... Whenever I solve a problem for myself or a client... turn it into a course" and position it: "Find one unique angle to your course and make it stand out".

Create a step-by-step blueprint: "clear, logical sequence to help students achieve the desired outcome":

  • respect the positioning: it ensures boundaries between what to include and not
  • dump it all onto a mindmap
  • rearrange them "into a cohesive linear flow of 4–9 core steps that will take someone from stuck to solution... each step logically leads to the next... This mindmap [also] becomes the primary visual reference for recording the course"
  • "Create the marketing material... a few launch emails and a sales page... [as] I usually find compelling arguments by writing about it...
    • Identify the desire/opportunity: Why should students care about the course topic?
    • Explain the problems/obstacles holding them back: What’s the issue with the “mainstream methods”?
    • Introduce my unique course as the solution: What makes my method unique?
    • Provide an overview of the course and what’s included: How will this course help you specifically?
  • record the course: "open the mindmap I used to brainstorm the course and record my screen commenting on it", taking ~3h

Read the Full Post

The above notes were curated from the full post

Related reading

More Stuff I Like

More Stuff tagged course

Cookies disclaimer saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.