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How Europe’s new privacy rule is reshaping the internet - The Verge

How Europe’s new privacy rule is reshaping the internet - The Verge

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From Google to Slack, companies are quietly updating terms, rewriting contracts, and rolling out new personal data tools in preparation for... GDPR), and it’s poised to reshape some of the messiest parts of the internet. Here’s what you need to know about it....
sets a higher bar for obtaining personal data ... explicit and informed consent ... a way to revoke that consent... request all the data a company has from them as a way to verify that consent... means rewriting the rules of how ads are targeted online....
penalties are severe enough to get the entire industry’s attention... 4 percent of a company’s global turnover (or $20 million... a hard deadline... May 25th, 2018...
a lot more “click to proceed” boxes... the text inside may be a little clearer... If you want a way to export your Facebook messages to Ello... there’s a way to do it...
There are hard political issues... whether publishers will retain control of their audience data... ad networks like Google can piggyback on publishers’ consent forms... who would be liable if data was breached from a sharing partner... We just don’t know...
more expensive to share user data, and sites will probably try to make do with fewer partners... a win from a privacy perspective.... might also tip the scales even further toward big players like Google and Facebook... could result in European users seeing a meaningfully different internet from the rest of the world.

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