Curated Resource ( ? )
Distributed platforms will be your new homepage
Curated:
15/12/2015 from
www.niemanlab.org/2015/12/distributed-platforms-will-be-your-new-homepage/
my notes ( ? )
My prediction for 2016 is that distributed platforms and native environments will be more valuable than the traditional homepage....
Apple News and Apple TV, Facebook Instant Articles, Google AMP, Twitter Moments, Snapchat Discover, 360º video and VR, over-the-top TV, chat apps — these are all products, platforms, and programs developed (ish — Google AMP is open source) by tech companies.
Publishers see their app users more than twice as engaged as their web users. And there’s also long been the ability to monetize these apps through higher-prices CPMs or through subscriptions. These are premium users.
- Distributed platforms will be your new homepage » Nieman Journalism Lab
Apple News and Apple TV, Facebook Instant Articles, Google AMP, Twitter Moments, Snapchat Discover, 360º video and VR, over-the-top TV, chat apps — these are all products, platforms, and programs developed (ish — Google AMP is open source) by tech companies.
Publishers see their app users more than twice as engaged as their web users. And there’s also long been the ability to monetize these apps through higher-prices CPMs or through subscriptions. These are premium users.
- Distributed platforms will be your new homepage » Nieman Journalism Lab
Read the Full Post
The above notes were curated from the full post www.niemanlab.org/2015/12/distributed-platforms-will-be-your-new-homepage/.Related reading
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