Curated Resource ( ? )

Conde Nast: Branded Content by Editors

Like media , native advertising
Curated: 30/01/2015 from blogs.wsj.com/cmo/2015/01/26/23-stories-conde-nast-branded-content/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=7d220b8f4a-Need_to_Know_January_27_20151_27_2015&utm_medium=email&utm_term=0_e3bf78af04-7d220b8f4a-45795445
Conde Nast: Branded Content by Editors

my notes ( ? )

"Condé will have editors from its fleet of magazines work directly with marketers to produce branded content.... ... raises another potential tension point: the extent to which journalists should be involved in the business side of publishing. In the media world, the two wings have long had a church-and-state separation." - Conde Nast Unveils Branded Content Shop Powered By Editors - CMO Today - WSJ

Read the Full Post

The above notes were curated from the full post blogs.wsj.com/cmo/2015/01/26/23-stories-conde-nast-branded-content/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=7d220b8f4a-Need_to_Know_January_27_20151_27_2015&utm_medium=email&utm_term=0_e3bf78af04-7d220b8f4a-45795445.

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