Curated Resource ( ? )
Best practices for reaching a Millennial audience
my notes ( ? )
Millennials — a massive, influential demographic that grew up connected to the Internet, social platforms, and smart devices... have expectations about the reliability, tone, transparency, sharability, and relatability of the content they engage with.
Newsrooms must meet and build upon these expectations to captivate a generation that is shaping everything from the workplace to politics, pop culture, and media. This study explores, in practical detail, how to do that...
As you work to serve these digital natives better, you will also be developing new skills and standards that will benefit all your audiences.
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The above notes were curated from the full post www.americanpressinstitute.org/publications/reports/strategy-studies/millennials-best-practices/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=b35138cee5-Need_to_Know_October_16_201510_16_2015&utm_medium=email&utm_term=0_e3bf78af04-b35138cee5-45795445.Related reading
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