Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
readwrite.com
"those that know how to tell the stories of their work are heard (and subsequently funded) while those who are poor at storytelling are often forgotten and neglected" - Quantum Computing And The Value Of Storytelling In Science - ReadWrite - Station Q, Microsoft: http://www.microsoft.com/en-us/news/stories/stationq/index.html