Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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Relevant resources
medium.com
Decline of text in favour of videos means more Trumps and Berlusconis around the world... the internet which was the last word-centred public space after the decline of print journalism, is capitulating to the television format... public opinion in the age of television is more a set of “emotions rather than opinions, which would account for the …