Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
gijn.org
we frequently receive emails from a whole range of people asking how they can start doing the sort of online open-source investigation and verification that they’ve seen us doing. The skills and methodologies used are all something that can be learnt through a little persistence, but here are a few pieces of advice to get you started.