Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
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A FEW trends emerge from the list of The Economist's ten most-read articles of 2015. The theme of inequality remains top of mind for our readers; articles about Asian-Americans, working-class males and inherited privilege all found their way into the top four. Many articles in this list are amongst our longer offerings, suggesting that readers set…
The very best long reads of the yearChosen by Don Van Natta Jr. (@DVNJr) and Jacob Feldman (@JacobFeldman4)
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