Overview: Content Strategy

"If Charts lie, ChatGPT visualisations lie brilliantly". Exploring knowledge visualisations powered by ChatGPT, which can be particularly problematic because of the way the LLM's hallucinations - already hard to spot by their very nature - are also hidden behind the visualisation. But they have real potential as a creative muse.

A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."

A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

In 7 minutes you'll learn how to get your password, edit your about page and use the bookmarklet to start curating content to your Hub.

This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?

MyHub.ai is a platform for individuals and companies who care about content. You use it to create your Hub: an AI-powered, ad-free centre for your online presence.

Behind the scenes, your Hub will help you extract the most value from the best content, rather than being drowned in a firehose of meh.

MyHub is an ad-free, manipulation-free zone. Your privacy is 100% safe. How?

Our scientists are publishing sophisticated data visualisations for policymakers to use. But are policymakers using them? ... I interview Annie White and Nil Tuzcu of Harvard’s Growth Lab about their use of data visualisations for policymaking... summarise the resulting guidance we’re giving Knowledge4Policy publishers.

Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...

Celebrating a small milestone for the K4P project on Medium.

Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

Storytelling and EU projects - some guidelines I wrote for the 2017 “EU in my Region” blogging competition, which I’m managing for the EC’s DG REGIO.

One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.

Had a great time setting up and running a blogging competition for the EU Commission’s Regional Policy department. It’s not over yet, though: the three winners announced today are coming to Brussels this October as fully accredited journalists to European Week of Regions and Cities. 

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

One of those projects you feel privileged to work on. It’s not often you get to experiment with crowdsourcing, augmented reality, faceted search and commemorating US war dead in one project.

Came up with a winning communication strategy to promote worthy-but-heavy pdf reports from the European Commission.

I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.

The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.

Migrating and relaunching the ACP Courier magazine website using semantic analysis and launching two community-oriented Programme websites for the ACP Secretariat.

Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations

When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.

I lead the team that created Blogactiv.eu, the first blogging platform focused on EU policies

Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.

The first – and possibly still the only – site on EUROPA to tap popular support (via sheer user traffic) for a new EU regulation.

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.

Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.