At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…
Common complaints about social media platforms "sound contradictory. They’re:accelerators for extremism that simultaneously uphold suffocating consensuswastes of attention and should play a smaller role in people’s lives; however, they also need to be improved, refined and purged of bad actors, advanced surveillance machines ... routinely s…
While most the activity on LinkedIn occurred within the first 24 hours after posting, Medium was more of a slow burn... led to shares from outside networks. Of the 1,500 views of my article, 500 came from Facebook, 400 from email, and nearly 300 from Twitter... For years, we’ve been warned away from such tactics... in a world in which Facebook …
"... suggests articles to its users ... and then lets users schedule and share those links across LinkedIn and Twitter... [aimed at] marketing professionals... with story suggestions letting them stay active even when they have no links of their own to share, and analytics ... create specific topic areas to track ... also coopting a company’s la…
Unsurprising that LinkedIn promoted this post.... the comments rapidly turned into an interesting conversation on Linkedin v. Facebook... people seem to comment more on LinkedIn posts than elsewhere. Perhaps the return of blogging that people are starting to talk about is next.
"Because blogging isn’t new and hip, many people dismiss this form of content as less effective.... Blogging is a great front door for any individual or organization because it is real estate that you can own.... Contrast that with social networks like Twitter, LinkedIn, Facebook, and G+. All are good, but you will never own your real estate the…
"Gallup's State of the American Consumer ... appears flawed on multiple levels... based on surveys performed back in December 2012 and January 2013... a virtual lifetime ago... [moreover] "You don't poll consumers whether advertisements or marketing make them buy stuff. People will always say, 'No, I am not influenced... It's not an objective in…
How's (y)our LinkedIn strategy? "Bob runs a local business and was fired by a new customer... The customer had decided to review the LinkedIn profiles of Bob and his staff. As it turns out, there were mixed messages being presented and the nature and quality of Bob’s business came into question." - A Story About How LinkedIn Can Hurt Your B…
Since trying and half-rejecting Google+ and Tumblr, I've been accepted as a LinkedIn blogger. At least I never bothered with Facebook.
"Stephanie shares how marketers can make the most out of the LinkedIn publishing platform." - LinkedIn Publishing Platform: What Marketers Need to Know | Social Media Examiner
Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect…
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