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Feature Checklists Are Not Enough: How to Avoid Making Bad Software
www.nngroup.com
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A good design relies on a thorough task analysis of the steps required to complete a task, as well as determining what information users need at each step.

Similarity Principle in Visual Design
www.nngroup.com
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

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