"Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

In this guide, I’m going to teach you my step-by-step process for writing high-converting website copy.

Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.

As designers, as creators and managers of websites and apps, we can start by focusing on two principles: Do not track Delete

90% of data does not get used three months after it’s published. Most Web teams know that they are not working in a professional manner, and yet they feel that there is nothing they can do about it. Digital has in so many ways destroyed content professionalism.