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It Is All About the Content, Stupid!
boagworld.com
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

A link is a promise - Creating clear menus and links
gerrymcgovern.com

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

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