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Make it Easy (UX Slogan #8)
www.nngroup.com
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It's hard work to make a user interface that's easy to use. The end result may seem obvious to an outsider, but ease-of-use comes from trying out many design ideas and rejecting ones that are too difficult while polishing those that make the UI better.

The Current State of Homepage UX – 8 Common Pitfalls
baymard.com
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The homepage remains the “front door” for the many users who still begin their browsing experience here. Avoiding the 8 common UX issues discussed in this article is the first step toward improving users’ Homepage experience

Why Creatives Should Never Forget Dieter Rams’ 10 Commandments
blog.prototypr.io
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Tried and true principles for the past, present, and future of good design

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