Being aware of our cognitive biases helps to recognize their power in shaping our thoughts, opinions, attitudes and the decisions we make. Let’s check out these effects by analyzing ten cognitive biases that shape our world today.

We’re not as rational as we think. The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we prefer to act fast. This may lead to better outcomes indeed, but it might also lead you astray. Cognitive biases can be both a blessing and a curse.

We can’t “fix” our minds and stop making errors in judgment, but we can become more aware of biases that influence our decision making.

Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.

This article explores a few cognitive biases I’ve experienced first-hand as well as strategies for mitigating their influence.