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Make it Easy (UX Slogan #8)
www.nngroup.com
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It's hard work to make a user interface that's easy to use. The end result may seem obvious to an outsider, but ease-of-use comes from trying out many design ideas and rejecting ones that are too difficult while polishing those that make the UI better.

The Current State of Homepage UX – 8 Common Pitfalls
baymard.com
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The homepage remains the “front door” for the many users who still begin their browsing experience here. Avoiding the 8 common UX issues discussed in this article is the first step toward improving users’ Homepage experience

Why Creatives Should Never Forget Dieter Rams’ 10 Commandments
blog.prototypr.io
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Tried and true principles for the past, present, and future of good design

Why whitespace matters
boagworld.com
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

A link is a promise - Creating clear menus and links
gerrymcgovern.com

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

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