Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

It's hard work to make a user interface that's easy to use. The end result may seem obvious to an outsider, but ease-of-use comes from trying out many design ideas and rejecting ones that are too difficult while polishing those that make the UI better.

Tried and true principles for the past, present, and future of good design

This article explores a few cognitive biases I’ve experienced first-hand as well as strategies for mitigating their influence.