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Homepage Design: 5 Fundamental Principles
www.nngroup.com
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Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

The One Thumb, One Eyeball Test for Good Mobile Design
www.interaction-design.org
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In a distracted environment, the best form of smartphone interaction is a high-speed, easy-to-use one. Luke calls the typical mobile usage a "one thumb, one eyeball" experience, since the highly distracted environment causes most mobile users to engage in one-handed use with short spans of partial attention.

Why Creatives Should Never Forget Dieter Rams’ 10 Commandments
blog.prototypr.io
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Tried and true principles for the past, present, and future of good design

The Laws of Simplicity
lawsofsimplicity.com

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Why whitespace matters
boagworld.com
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

Similarity Principle in Visual Design
www.nngroup.com
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

The 3-Click Rule for Navigation Is False
www.nngroup.com
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"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

The need for speed - slow websites hurt expereinces
www.nngroup.com
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"In spite of an increase in Internet speed, webpage speeds have not improved over time."

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