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It Is All About the Content, Stupid!
boagworld.com
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

The Laws of Simplicity
lawsofsimplicity.com

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Optimizing for Context in the Omnichannel User Experience
www.nngroup.com
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"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

How Chunking Helps Content Processing
www.nngroup.com
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Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

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