UX strategy is a plan of action that allows the organization to reach a higher state of user experience over a certain period of time. It lies at the intersection of product design and business strategy and serves as a guide for prioritizing and executing UX work over time.

The content - not the beautiful scroll animations - is the thing people use your product for. It is not lesser than. It is not an afterthought. It even has its own set of roles (content design, UX writing, information architecture, etc). The content is the scaffolding of the experience. When you minimize it, it is only to your own detriment.

Design System In 90 Days Canvas (FigJam template), with useful prompts to get a design system up and running — and adopted! — in 90 days, for small and large organizations that are building a design system or plan to set up one. Kindly shared by Dan Mall as a part of the Design System University. (shared by Vitaly Friedman, LinkedIn)

Effective homepages are simple and easy to access, communicate the organization’s and site’s purpose, show engaging content, and prompt users to take action.

Traditional methods for accessibility have been tried for 30 years without substantially improving computer usability for disabled users. It’s time for a change, and AI will soon come to the rescue with the ability to generate a different user interface for every user, optimized for that person’s unique needs.

To be effective, QR codes need clear, brief, contextual information and must lead the user to relevant pages. QR codes provide a seamless transition from the physical world to digital spaces or across digital channels. QR codes have a lower interaction cost than typing in a URL,

We spent over 60 hours analyzing 150+ companies to find the best user onboarding examples. From home page copy and sign-up pages to onboarding emails and product tours, you can find plenty of examples to take inspiration from.

AI can already perform many UX tasks, ranging from design and research ideation to analyzing qualitative user data at scale. It’s the perfect assistant that quickly produces the first drafts of any UX method plan or deliverable. It will do more in the future,... possibly complete UI designs. But AI will not eliminate the need to watch human users.

UX unfolds over time, with a factor of 31 billion from the shortest time period of interest (0.1 seconds for the illusion of instantaneous response time) to the longest time span we can realistically consider (a century for major social channels).

How did he overcome the stranger-danger bias? Through good design.

Link collection (LinkedIn post by Vitaly Friedman): Free Storytelling Masterclass (+ PDFs) (https://lnkd.in/eiFscUtf), a comprehensive guide with 9 modules on storytelling, PDF worksheets, 1-pager sketchnotes, reading lists, free lectures, video courses, etc. Kindly shared by Jeremy Connell-Wait

In a case study of ChatGPT evaluating 12 e-commerce screenshots, most of the AI-driven redesign suggestions were inconsistent and untrustworthy. Human UX expertise must be employed to judge UX advice from AI.

Good design decisions are intentional. They aren’t guesses nor a matter of personal preference. They are deliberate and measurable. Over the last few years, I’ve started using design KPIs that inform and guide design decisions. - by Vitaly Friedman

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice. All UX professionals should use AI: it’s helpful at any level of seniority and for many tasks within the UX lifecycle (including research, design, and writing).

Free study guides by Nielsen Norman group on almost every UX topic. Each study guide is a curated collection of free articles and videos, organised by theme and suggested reading order.

New regulations from the Government of India prohibit the use of 12 common dark design patterns. These sneaky practices are unethical applications of established UX knowledge to make interface designs that harm users instead of helping them.

Two short infographics define UX and summarize why and how to run UX projects. Show to your boss or colleagues who don’t understand UX. This ticket to UX mastery only requires 3 minutes of your time.

Use this glossary to quickly clarify key terms and concepts related to research methods in UX.

In a case study of ChatGPT evaluating 12 e-commerce screenshots, most of the AI-driven redesign suggestions were inconsistent and untrustworthy. Human UX expertise must be employed to judge UX advice from AI.

Users spend most of their time on other websites, so they expect your site to work like all the other sites they already know. When a design deviates from users’ expectations, usability suffers. Don’t be arrogant and assume that your new design idea is so brilliant that it can overrule decades of user habituation.

To improve crossfunctional collaboration, UX teams must be aware of the challenges they face and develop tailored solutions for each unique challenge

Your constantly-updated definition of Mobile User Experience (UX) Design and collection of topical content and literature

In a distracted environment, the best form of smartphone interaction is a high-speed, easy-to-use one. Luke calls the typical mobile usage a "one thumb, one eyeball" experience, since the highly distracted environment causes most mobile users to engage in one-handed use with short spans of partial attention.

The easier your mobile application is to learn to use and the easier it is for your users to find the functionality to learn it – the more useful that application is likely to be to the user. The user experience is also likely to greater.

Hick’s Law (or the Hick-Hyman Law) states that the more choices a person is presented with, the longer the person will take to reach a decision. Named after psychologists William Edmund Hick and Ray Hyman, Hick’s Law finds frequent application in user experience (UX) design—namely, to avoid overwhelming users with too many choices, thereby keeping

A good design process: How is someone navigating through it? How are these things co-located together? Which pages are we grouping together? Can people find them? ... less attached to the tone of voice and more interested in simplicity and utility ... more like an architect than a prose-writer, putting LEGO blocks together in the most useful w…

Surveys asking users to give feedback during or after an interaction should not interrupt the users' task and should be sent to the appropriate channel. They need to be short, easy to complete, and give the user the opportunity to provide details about their experience.

Unsure where to start? Use this collection of links to our articles and videos to learn more about the basics of user experience.

Determining the nature and properties of trust at first may seem pointless [...] As it relates to UX design, it’s a scientific concept that means the difference between a user building faith in a design and staying to interact more, or that user leaving, never to return and perhaps telling others to beware of it.

The choices are so many that the decision to pick one (the optimal), becomes unmanageably hard. And even when a choice is made, second thoughts and doubts about whether it was the best, linger in the background, slowly consuming brain energy and peace of mind.