...the role of “Social Media Manager” was too ambitious in its scope. To run good social media is a multimedia, multimodal, multiskilled operation [...] The idea that this could all fall to one person to pull off seemed a bit crazy...

Study of almost 3 million Facebook and Twitter posts from US media and politicians shows divisive posts dunking on opponents drive engagement on social media.

start to understand how we may need to balance social media with other more challenging, but ultimately more satisfying forms of communication