To strengthen people’s memory skills, we should design interfaces that help users practice recall.

It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.

start to understand how we may need to balance social media with other more challenging, but ultimately more satisfying forms of communication

Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.