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“Learn More” Links: You Can Do Better
www.nngroup.com
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The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this filler copy into descriptive labels that help users confidently predict what the next page will be.

A link is a promise - Creating clear menus and links
gerrymcgovern.com

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

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